PARTNERSHIPS

PARTNERSHIPS FOR AMBITIOUS AUTOMOTIVE BRANDS

Reach your audience, drive engagement and build brand preference through events, communities and content.

EXPLORE THE OPPORTUNITIES

REQUEST THE BROCHURE

AUTOMOTIVE MARKETING PLATFORM

BEYOND A SINGLE EVENT. CONNECT WITH COMMUNITIES.

402 Automotive connects brands with diverse automotive audiences through live events, campaigns and content. An event is a powerful touchpoint within a broader strategy: building visibility, engaging audiences, expanding reach and reinforcing your brand’s presence over time. That is why we do not offer a standard sponsorship menu. Together, we define the role your brand should play and build the partnership around it.

400.000+

400K+

ANNUAL VISITORS

EVENTS PER YEAR

375+

EVENTS PRODUCED

COUNTRIES WE OPERATE IN

BRINGING AUTOMOTIVE TO LIFE

THE ESSENCE OF THE AUTOMOTIVE EXPERIENCE

402 / CLASSICS & YOUNGTIMERS

Iconic brands, exceptional models and stories that connect generations.

402 / CLASSICS & YOUNGTIMERS

Iconic brands, exceptional models and stories that connect generations.

402 / SUPERCARS

Supercars, design, creators and premium experiences at iconic venues.

402 / SUPERCARS

Supercars, design, creators and premium experiences at iconic venues.

402 / PERFORMANCE & TUNING

Tuning, performance, car clubs and the cultures that grow around cars.

402 / PERFORMANCE & TUNING

Tuning, performance, car clubs and the cultures that grow around cars.

402 / SPORT & ACTION

Big machines, American muscle, spectacular shows, a party atmosphere and raw energy.

402 / SPORT & ACTION

Big machines, American muscle, spectacular shows, a party atmosphere and raw energy.

PARTNERSHIPS AS A MARKETING TOOL

YOUR AUDIENCE

DETERMINES WHERE.

YOUR OBJECTIVE

DETERMINES HOW.

YOUR AUDIENCE

DETERMINES WHERE.

YOUR OBJECTIVE

DETERMINES HOW.

A partnership starts with what your brand wants to achieve, rather than a list of available sponsorship assets.

From product launches and brand preference to leads, sales, thought leadership and relationship building, your objective determines the right mix of activities.

BRAND AWARENESS

PRODUCT LAUNCH

THOUGHT LEADERSHIP

LEAD GENERATION

DIRECT SALES

BRAND PREFERENCE

HOSPITALITY

EMPLOYER BRANDING

FOUR COMMERCIAL PILLARS

FROM BRAND TOUCHPOINT

TO MARKETING IMPACT.

FROM BRAND TOUCHPOINT

TO MARKETING IMPACT.

FROM BRAND TOUCHPOINT

TO MARKETING IMPACT.

BUILD VISIBILITY

Make your brand visible in a way that fits the event, setting and audience.

BUILD VISIBILITY

Make your brand visible in a way that fits the event, setting and audience.

DRIVE ENGAGEMENT

Give people opportunities to experience, try, participate, sign up or buy directly.

DRIVE ENGAGEMENT

Give people opportunities to experience, try, participate, sign up or buy directly.

EXTEND YOUR REACH

Amplify the live experience through content, social media, email, PR and community channels.

EXTEND YOUR REACH

Amplify the live experience through content, social media, email, PR and community channels.

REINFORCE YOUR PRESENCE

Build consistent exposure across multiple touchpoints, events and relevant communities.

REINFORCE YOUR PRESENCE

Build consistent exposure across multiple touchpoints, events and relevant communities.

THE RIGHT AUDIENCE + A CLEAR OBJECTIVE + THE RIGHT APPROACH =
A PARTNERSHIP THAT DELIVERS.

DISCUSS YOUR OBJECTIVES

REQUEST THE BROCHURE

THREE PARTNERSHIP TIERS

ONE CLEAR PARTNERSHIP STRUCTURE

Each tier sets the direction. The details are tailored to your objectives.

01 · UP TO 6 PARTNERS

OFFICIAL PARTNER

For brands looking to build visibility, engage visitors and connect directly with a relevant audience.

A clearly defined partner presence with opportunities for brand activation, audience reach and lead generation.

02 · UP TO 4 PARTNERS

EVENT PARTNER

For brands seeking a more prominent role and an exclusive association with a distinctive programme feature or experience.

Greater ownership, stronger campaign impact and category exclusivity.

03 · JUST 1 PARTNER

NAMING PARTNER

For a brand looking to take the leading role across both the event and its campaign. Naming rights can form part of the partnership, but the opportunity goes much further.

The highest level of visibility, influence and exclusivity within the partnership.

EXPLORE A PARTNERSHIP

WHAT SHOULD A PARTNERSHIP DELIVER FOR YOUR BRAND?

Tell us your objective. We’ll match it with the right audience, events and partnership format.

Request the brochure or get tailored advice. We’ll contact you for a no-obligation discussion about the opportunities that fit your goals.

Diede Saarloos

PARTNERSHIPS

+31 6 57 85 89 58

diede@402automotive.com